I turn ad budgets into qualified leads and traceable revenue.

The Challenge

Generate qualified leads for an Odoo (ERP systems) partner company across Egypt and KSA, with limited ad spend and no room for wasted budget on unqualified traffic.

The Strategy

Uploaded the client's previous customer list as a Custom Audience and tagged them as "existing customers." This let Meta's algorithm optimize faster toward the qualified-lead profile it was already seeing convert, instead of cold-testing broad audiences from zero.

The Problem

High ad spend, very low conversion-to-booking rate. Leads were coming in, but they weren't turning into actual clinic bookings.

The Fix

Switched the campaign destination to WhatsApp-only (removing friction from the booking path), excluded foreign residents from targeting, and layered in a bidding rule to increase bids specifically for iOS users — who were converting to bookings at a meaningfully higher rate.

The Goal

Grow qualified conversions for the Behavior Modification specialty (ABA) specifically, alongside the clinic's broader neurology and general search demand — using Google Ads to reach parents actively searching for this kind of care.

The Setup

Ran three campaigns in parallel: a Display remarketing push, a dedicated ABA lead-gen search campaign, and a general neurology search campaign — so spend could be compared and shifted toward whichever campaign converted most efficiently.

The Challenge

Two goals: register qualified shop owners as sellers on the platform, and separately, drive traffic so buyers could browse and contact sellers directly.

The Strategy

For seller acquisition, targeted iOS users specifically (most shop owners in this segment used iPhones), used narrow geo-targeting instead of broad reach, and anchored the campaign around a strong registration offer. For the traffic goal, ran a separate campaign purely optimized for link clicks to the marketplace.

The Challenge

Generate sales for a brand-new product concept — curated kits for women built around different everyday situations — with no existing demand data to lean on.

The Approach

Built and launched conversion campaigns from scratch around the new product line, validating demand and driving direct sales through Meta.

The Problem

The real question wasn't how to reach students — it was who actually makes the purchase decision. Students don't hold the wallet; parents do.

The Strategy

Re-targeted the entire campaign at parents instead of students. Used a static post plus a video featuring real students sharing their results after final exams — social proof aimed at the actual decision-makers, backed by a clear offer.

The Goal

Test whether TikTok could deliver efficient traffic for the same marketplace, on a deliberately small budget, before committing further spend.

The Result

Started with just 1,000 EGP and generated a very low cost-per-view — proving TikTok as a viable, cheap traffic channel worth scaling for this audience.

The Goal

Drive efficient, verified TrueView completions on YouTube for a client video, on a controlled test budget.